Usain Bolt is a global superstar. And like any global superstar he is starting his own clothing line. While I am not quite sure how this conflicts with his Puma contract, it is cool to see an athlete from the track and field world able to brand himself so much. Has there ever been a track and field athlete that has had such marketing potential?
Thursday, December 18, 2008
Bolt Starts His Own Clothing Line
Usain Bolt is a global superstar. And like any global superstar he is starting his own clothing line. While I am not quite sure how this conflicts with his Puma contract, it is cool to see an athlete from the track and field world able to brand himself so much. Has there ever been a track and field athlete that has had such marketing potential?
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