Sports Marketing, Shoe Companies & Track and Field

I read a lot of blogs. Some are about track and field, others on marketing, others on new media. One of my all-time favorites is Larry Eder's blog, Run Blog Run. Larry offers great insight to the sport, so if you're ever looking for a quality blog make sure to check his blog out.

On Sunday (Nov. 30), Larry posted discussing the influence of shoe companies in track and field, the good they bring about, and how each major shoe company treats track and field and distance running. This is one of the best pieces of work I've read in a while, so I certainly recommend checking it out.